Enhancments to the SquareSpace Website for
Evolve Mind & Body
Alana approached me with a vision to enhance the online presence and improve the website's performance for Evolve Mind and Body. We worked on several key areas together to achieve a more polished and effective website. Here are the highlights:
Key Features and Improvements
SEO Optimisation:
Title Tags: Updated all page title tags to include relevant keywords for better search engine visibility.
Meta Descriptions: Enhanced meta descriptions with targeted keywords to boost search rankings.
Keyword-Rich Headings: Optimised page headings to include important keywords for improved SEO performance.
Collaborative Content Updates:
Proposed keyword-focused text changes: I collaborated with the client using Google Docs to ensure all changes were agreed upon before implementation.
Accessibility Enhancements:
Alt Text for Images: Ensured all images had appropriate alt text to improve accessibility and SEO.
Performance Optimisation:
Responsive Image Sizing: Resized images to reduce file sizes and ensure they were the appropriate dimensions for their locations, improving page load speed.
Mobile Responsiveness: Improved the layout and image sizes to provide a clear and user-friendly experience on mobile devices.
User Experience Enhancements:
Clear Call-to-Action Buttons: Added clear call-to-action buttons on multiple pages to make it easier for clients to get in touch and find information quickly.
Using my Technical and Creative Services hourly rate, I was able to provide a comprehensive set of improvements to significantly enhance the website's SEO performance, accessibility, speed, and overall user experience. The result is a more effective and engaging online presence for Evolve Mind and Body.
Example of Work
Pages Before
Pages After
Testimonial
“Karen has been such a great resource! She is clear and concise in her communication and very knowledgeable and effective with the tasks she undertakes. Would highly recommend.” - Evolve Mind & Body